Snap Enterprise Design System & Ads Manager Redesign
MY ROLE
Design Systems Owner
Project Lead
PROJECT
Snap Design System, internally known as SDS-E, is the enterprise design system at Snap, supporting hundreds of internal products, as well as Snap’s externally facing self-service ads tool, Ads Manager. Ads Manager allows businesses of all sizes to design, manage, and launch ad campaigns on the Snapchat app. In 2024, I led a visual redesign effort for both SDS and Ads Manager. The outcomes of this project were an updated Figma library with more scalable primitives and components, a new documentation strategy, a federated systems model, and a visual refresh of Snap Ads Manager.
PROCESS
Research
- Inventory & Audit: UI, Components, Tokens, Accessibility
- Interviews: PMs, Designers, Engineers
Design Strategy
- Principles and Direction
Redesign
- Tokens
- Components
- Ads Manager
Rollout Strategy
- Phased Implementation
New Ads Manager
Additional Screens - Manage Ads Table and Mobile
SDS Enterprise 2.0
High-Vis Components
New Primitives
Shared Foundations
We created a federated system model at Snap by connecting the Enterprise and Snapchat design systems through a set of shared foundations for color and iconography.
